About Us

Itsy was founded in 2015 by a father looking for a way to prepare fresh baby food for his young daughter over the Christmas period.  When it became apparent that such a device didn't exist, we set about creating it.

That was 3 years ago, and in late 2018 the Itsy Blitz was released in the UK for the first time.  

It has since won industry awards, dozens of 5* reviews and has given freedom and control to many, many parents in the process.  But we're not going to stop there..

With a passion for food and nutrition and now with two children in tow, it is Itsy's mission to bring innovative products to market that make parents lives easier and provide the freedom to go on an adventure with your little ones without sacrificing their healthy start in life.

Join us in creating the foodies of tomorrow!